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Small Business Web Design Blog Canberra

category / Web Design

5 things to make your website more engaging

 11 Feb 2017    published by: Rob

As small business owners we would all like our website visitors to convert into paying customers. Below are five things that can help provide a better user experience of your website and assist in guiding your website visitors to engage your services.

1. Modern, Responsive web design

I can’t stress enough how important it is to have a professional website design that is visually appealing and has well organised content that serves a purpose. Having a strong “call to action” & wise placement of images and other graphic elements including video can be a real bode.

Your website should also display well on mobile devices including smartphones and tablets, this is very important considering the ever growing usage of these devices by people looking for local services & products.

2. Breaking content up into sections and paragraphs

When people arrive at your website either by way of your landing page or another page they don’t want to have to wade through walls of text; in fact most people tend to “scan” a page rather than “read” it.  By using short concise paragraphs it will make your content easier to consume. 

If you have a lot of content it is also best practice to divide your content into clear sections with descriptive subheadings – allowing the site visitor to find what they want quickly – this is also very true for blog posts too.

3. Website content legibility

As a continuation of the previous point it is important to ensure your text is easy to read. This can come down to font choice, font colour, text alignment & colour.

As a general rule of thumb it is best to use sans-serif fonts because of their greater readability on screens so best to avoid serif fonts.

It is also best to go with left aligned text, however centered text can work well too in certain instances for example page headings,  and if your content is sparse this works well too.

You should avoid using justified text entirely because it is way too difficult to read on screens, this is due to the uneven word spacing and its rendering & unpredictability make it hard to control in different browsers. Justified text can also cause readability problems dyslexic readers.

Also be careful with font colour relative to the body background – having a good balance of contrast will provide a better user experience. 

4. Shareable content

Your website content including gallery images and blog posts should be shareable i.e there should be social media buttons to enable the user can share your content across social media platforms.  The use of open graph Meta tags embedded in web pages is also a must – these Meta tags define how your webpage will be optimised for social networks and includes a title, description and image which define how your content will appear in social media streams.

5. Intuitive navigation and calls to action

Your websites main navigation – usually a horizontally arranged bar at the top of the page should be consistent from page to page. Menu items and sub-items should be simple, descriptive and well organised so the user can find what they need quickly. Your website navigation should also be easily accessible on mobile devices too – by way of an icon or other mechanism that is obvious to the user.

A call to action is something that we would like our website visitors “to do”, this could be making an enquiry or links to important information or a way to guide the user to make a booking or purchase a product. Call to action buttons should be obvious and appear near the top of the page, but also can be repeated throughout your web pages without being annoying to the user.

It is also important to note that many websites still fail to provide their contact details at the top of every page – this should include the name of your business, address and phone number.


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5 Signs Your Website is not up to date

 13 Jan 2017    published by: Rob

Why you should keep your website up to date

Imagine walking past several shop fronts looking for a Café  -  Would you go into the Café that is dark, dank and smells bad or would you go into the Café that has a bright sign and large clean windows and has a warm welcoming atmosphere?

I’m guessing  you chose the latter; well this is the exact same thing that applies to your website.  Having an up-to-date website with a clean modern design can do wonders for your business by building up credibility and helping establish a presence in your industry. Having an outdated one will do the exact opposite.

Website visitors will usually associate an outdated website with poor quality products or services, reflecting badly on the business.  This makes it extremely important to know if your website is outdated. The following includes a list of the top five signs your website is outdated:

1.  Not mobile responsive 

Your website should automatically scale to fit any size device screen. It should be fast to load on smaller devices such as smart phones & require minimal scrolling. If your website extends past the boundaries of the screen then it most certainly is not mobile responsive.

2.  Outdated content 

As websites grow,  text content and featured articles become stale over time and if not removed or updated counts as poor content. Also badly written content which contains typos and other errors is not a good look for your business.

3.  Using images as text 

Quite a while ago there was a time when font selection for websites was very limited, this meant that in order to display a certain font it would need to be embedded graphically as an image. These days there a plethora of fonts available and having main titles and subheadings displayed as images  renders it unreadable by search engines & is bad practice particularly from an SEO stand point.

4.  No social media links

If your website doesn’t have any social media links or a “share this” feature on your blog posts, your website is definitely out of date. Facebook, Twitter and LinkedIn are some of the most important social media platforms for businesses. They are the perfect place to network, connect with customers, and build a loyal customer base. It’s not enough to just have a social media account, they should be linked to your website. At the very least a “Share this” link should be used so site visitors that do have social media accounts can share content from your website.

5.  Slow loading website

If your website takes more than 5 seconds to load it can result in a high bounce rate – meaning your site visitor will simply leave before the page loads and not only that some search engines use page loading speed as a ranking metric.

Many things can cause a website to load slowly – the culprits are usually uncompressed images but other website assets that are uncompressed can cause this too like javascript – along with a sluggish web server & multiple HTTP requests.

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