Neondragonfly Web Design is closed for the holidays and reopening on 20th January 2018.
13th Jan 2017 published by: Rob
Imagine walking past several shop fronts looking for a Café - Would you go into the Café that is dark, dank and smells bad or would you go into the Café that has a bright sign and large clean windows and has a warm welcoming atmosphere?
I’m guessing you chose the latter; well this is the exact same thing that applies to your website. Having an up-to-date website with a clean modern design can do wonders for your business by building up credibility and helping establish a presence in your industry. Having an outdated one will do the exact opposite.
Website visitors will usually associate an outdated website with poor quality products or services, reflecting badly on the business. This makes it extremely important to know if your website is outdated. The following includes a list of the top five signs your website is outdated:
Your website should automatically scale to fit any size device screen. It should be fast to load on smaller devices such as smart phones & require minimal scrolling. If your website extends past the boundaries of the screen then it most certainly is not mobile responsive.
As websites grow, text content and featured articles become stale over time and if not removed or updated counts as poor content. Also badly written content which contains typos and other errors is not a good look for your business.
Quite a while ago there was a time when font selection for websites was very limited, this meant that in order to display a certain font it would need to be embedded graphically as an image. These days there a plethora of fonts available and having main titles and subheadings displayed as images renders it unreadable by search engines & is bad practice particularly from an SEO stand point.
If your website doesn’t have any social media links or a “share this” feature on your blog posts, your website is definitely out of date. Facebook, Twitter and LinkedIn are some of the most important social media platforms for businesses. They are the perfect place to network, connect with customers, and build a loyal customer base. It’s not enough to just have a social media account, they should be linked to your website. At the very least a “Share this” link should be used so site visitors that do have social media accounts can share content from your website.
If your website takes more than 5 seconds to load it can result in a high bounce rate – meaning your site visitor will simply leave before the page loads and not only that some search engines use page loading speed as a ranking metric.