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canberra web design

5 things to make your website more engaging


 11th Feb 2017   published by: Rob

As small business owners we would all like our website visitors to convert into paying customers. Below are five things that can help provide a better user experience of your website and assist in guiding your website visitors to engage your services.

1. Modern, Responsive web design

I can’t stress enough how important it is to have a professional website design that is visually appealing and has well organised content that serves a purpose. Having a strong “call to action” & wise placement of images and other graphic elements including video can be a real bode.

Your website should also display well on mobile devices including smartphones and tablets, this is very important considering the ever growing usage of these devices by people looking for local services & products.

2. Breaking content up into sections and paragraphs

When people arrive at your website either by way of your landing page or another page they don’t want to have to wade through walls of text; in fact most people tend to “scan” a page rather than “read” it.  By using short concise paragraphs it will make your content easier to consume. 

If you have a lot of content it is also best practice to divide your content into clear sections with descriptive subheadings – allowing the site visitor to find what they want quickly – this is also very true for blog posts too.

3. Website content legibility

As a continuation of the previous point it is important to ensure your text is easy to read. This can come down to font choice, font colour, text alignment & colour.

As a general rule of thumb it is best to use sans-serif fonts because of their greater readability on screens so best to avoid serif fonts.

It is also best to go with left aligned text, however centered text can work well too in certain instances for example page headings,  and if your content is sparse this works well too.

You should avoid using justified text entirely because it is way too difficult to read on screens, this is due to the uneven word spacing and its rendering & unpredictability make it hard to control in different browsers. Justified text can also cause readability problems dyslexic readers.

Also be careful with font colour relative to the body background – having a good balance of contrast will provide a better user experience. 

4. Shareable content

Your website content including gallery images and blog posts should be shareable i.e there should be social media buttons to enable the user can share your content across social media platforms.  The use of open graph Meta tags embedded in web pages is also a must – these Meta tags define how your webpage will be optimised for social networks and includes a title, description and image which define how your content will appear in social media streams.

5. Intuitive navigation and calls to action

Your websites main navigation – usually a horizontally arranged bar at the top of the page should be consistent from page to page. Menu items and sub-items should be simple, descriptive and well organised so the user can find what they need quickly. Your website navigation should also be easily accessible on mobile devices too – by way of an icon or other mechanism that is obvious to the user.

A call to action is something that we would like our website visitors “to do”, this could be making an enquiry or links to important information or a way to guide the user to make a booking or purchase a product. Call to action buttons should be obvious and appear near the top of the page, but also can be repeated throughout your web pages without being annoying to the user.

It is also important to note that many websites still fail to provide their contact details at the top of every page – this should include the name of your business, address and phone number.