Neondragonfly Web Design is closed for the holidays and reopening on 20th January 2018.
10th Nov 2017 published by: Rob
Having a blog on your website is a great way to not only connect with your audience but also increase your Google ranking by adding relevant and regular content to your website.
Link building is one of the most difficult practices of SEO, as it relies on getting a third party to add a link on their website back to yours. A great opportunity to build links is through public relations efforts. Submit fresh content to industry publications and connect with journalists who specialise in your market segment. If you are cited in a local online publication that gets a lot of traffic, and they include a link to your website, this will have significant impact on your SEO.
Images and content that cause your website to load slowly will lose your audience before the page is even loaded. Ensure the imagery you add to your website is correctly sized and formatted for the optimal page load times.
Once you have a potential client on your website, your goal should be to keep them there, looking through as much of your website content as possible. Your ‘bounce rate’ shows you what percentage of your website visitors have come to your website and left from the page they arrived on. External links and pop-up boxes can increase your bounce rate. Weigh up the benefit of pop-ups versus potentially sending people away from your website.
The longer people are on your web pages, the more Google will like your website, which impacts your search engine ranking. Ensure your content is engaging and reads well, add relevant imagery, videos or other media to keep your audience captivated.
At least 70 per cent of your website traffic may be coming from mobile. If these people aren’t able to use your website easily, they will most likely leave straightaway, which will push your bounce rate up.