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The importance of keeping your website updated

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 6th Dec 2016   published by: Rob


update your website

Keep your website in tip top condition

A website is much like a car in that it requires regular maintenance to keep it running smoothly and helps prevent faults arising.  Sure it will travel along quite nicely for a while but eventually left unchecked could spell disaster!  For your website this could mean a gradual decline in your websites position is the search engine results pages.

Regulary maintain your website

A regularly maintained and up to date website gives a strong signal to search engines and site visitors alike that you have something valuable to offer and helps garner a sense of trust and commitment to providing a great service.

When we talk about keeping your website updated, it can include things like making sure there are no broken links or redundant pages, keeping your page content fresh and your contact details up to date. Also, if you have a blog then it is important to make sure you consistently write posts – being mindful of your keywords – both in the body copy (including sub headings) and blog post titles.  A blog that has not been updated since 2009 is not a good look!

Don't just do the bare miminum

Whether you have a blog or are updating regular web page content – try and aim for between 300 & 500 words per page. If you do the bare minimum then you can expect the bare minimum both in terms of website performance in search engines and getting more enquiries.

A properly maintained and regularly updated website will most certainly contribute to your overall ongoing SEO efforts.