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canberra web design

Web Design Trends for 2018


 17th Dec 2017   published by: Rob

What web design trends can we expect to see in 2018?

One thing for certain is that mobile responsive web design will continue to be a growing trend. In 2018, we will see innovations to fully utilize mobile functionality even further.

Mobile responsive design

Mobile responsive web design has an entirely new support for voice search and geolocation particularly for local Canberra business searches, and these will continue to grow in the coming year. Flashy, gimmicky design is becoming more a thing of the past now. There is going to be less negative space and more video to further enhance services or products.

Graphics & image authenticity

Using authentic photographs on your Canberra business website in favor of stock images will continue into 2018. Try and stay away from the stock image libraries and incorporate your own business images if possible. It is the individuality, which will certainly highlight your uniqueness.

Social media networks

As in 2017, there will continue to be a further surge in social media connectivity to your website. Your Social media business profiles will continue to be of importance as a great lead to your website. There are constant improvements to social media channels to further show more information about your company including reviews, live chat & streaming. Also worthy to note is that some social media networks hold high domain authority and trust flow, which can pass on a nice boost to your website, so always link back from your social media profiles to your website.

Website security

Website security will continue to be amongst a top priority. In 2017 there was an increase in malware online, and many sites are now moving to HTTPS (hypertext transfer protocol secure) to protect and encrypt data between your website and the user. Securing your website in this way may also help with your website ranking as it garners trust from search engines.

Is your website ready for 2018?

An outdated website can dramatically decrease your business’ conversion. Lack of modern upgrades can make a client lose faith in your business. A professional web design is required to stay up to date. Contact me for a free web design consultation.