A content management system or (CMS) is a web based application that runs on the backend of a website that allows a user to manage the digital assets of their website without needing to know any coding. All modern websites will use a CMS; as gone are the days that a web designer was the only person capable of making such changes.
At Neondragonfly Web Design a bespoke or custom built CMS is used. What this means is the CMS is built specifically for your website and it’s functions, providing a less complex system and simpler way to edit content on your website without being presented with an endless array of plugins and settings, which by the way can actually impede or cripple a website if misused or conflicts occur as has been known to happen with Wordpress (a popular open source CMS). In essence it is purpose-built for your business website.
The important thing to remember is that keeping your website content up to date on a regular basis should be a priority, given that search engines like Google lend preference to websites that are current and boast fresh original content. A CMS allows you to keep your website current with what is happening in your business in terms of news, products, services, demos or how to’s, which can all be added to a blog on your website. This is a great way to generate more pages dynamically via categories and tags. No longer can a business owner let their website sit for several years without change.
Google and other search engines look at content and the frequency of posts to help determine the authority of a website for a specific set of search terms.
A CMS is usually not meant to allow you to change the look, feel and layout of your website although some CMS’s do offer these features in a limited capacity. For the most part the design structure and layout is carried out by me.