In a nutshell website copywriting aims to take a vague idea and translate that into well written copy that sells. Website copywriting involves creating online copy for the purpose of marketing. Excellent website content carefully addresses your website visitors pain points or problem, and leads them to your provided solution.
The difference between the laymen and a professional copywriter is that copywriters write content that sells.
Website copywriters specialise in creating content that sells a product or service. This specialised area of content writing involves a sound knowledge of SEO (search engine optimisation) practices that need to be woven into the copy in such a way to appeal to both the site visitor and search engines alike, which in essence is the same thing. Any content that you require on your website including: blog posts, home page, services and about page copy. Some copywriters even offer their services for social media marketing.
Writing content for your website can be a daunting task; there is real skill in writing copy that connects with your target demographic in an honest and authentic way. Local Professional Canberra Content Writer Beth Anne Baldwin does exactly that, with a sound background in the written word I can highly recommend her content writing services to new and potential clients that are struggling to rub two words together! Beth has some convenient and affordable packages available including tailor made options.
If you really want content that sells, a professional copywriter that specialises in content optimised for websites is the best way to go. This gives you concise copy, avoids the pitfalls and spammy content and an edge over your competitors.