A functional, user friendly website is an important tool for any small business in the current business climate. The do-it-yourself trend is popular as are cloud based web development solutions. But, not everyone has the confidence, skills, or desire to put a website together themselves and many of the cloud based solutions are quite limited.
The best way to go is by hiring a web designer that will work closely with you to create a more tailored website for your needs. This will ensure that your website is the best it can be, there are a few things you’ll want to do in preparation to work with a designer. Making a designer’s job easier is always a great thing!
Your logo represents your company and corporate colour scheme. A strong, professionally designed logo can really help your business to make a memorable impression. A flimsy ill planned design using cheap graphic software will scream low budget! Although I do not design logo’s I can recommend a fantastic local graphic designer.
The most important element of a website is well written page copy. The website content will for the most part dictate how the layout will look, along with other elements including images, video or infographics. But before you rush off to write your 500 word copy for the home page - consider using short easy to read paragraphs; breaking the content down into easy to consume sections which of course will contain your business niche keywords – this is very important as well chosen key words send a strong signal to search engines as to what your business is about.
To be effective, each page of your website should have a goal. If you want to book more clients, get more page views, or get people into a sales funnel – these things are call to actions and need to be placed in a prominent position. There are ways that a designer can put your pages together to make your goals easier to achieve.
What do you want your website to do? Does it need a custom form or contact enquiry form, does it require calculations or something more complex. A web designer needs to know these things because they determine the scope of your website project and how much work is required to complete the website.
These are website that you really like, what do you like about them, what draws you in and why do you keep going back to those websites? When you can tell a web designer these things it will help greatly in conveying the kind of vibe that you are after in your website. At Neondragonfly Web Design I am certainly not in the habit of copying what others have done but I would suggest looking at other websites in your business niche or similar business types as inspiration to really help you move forward if you are stuck – either in terms of copywriting or layout.
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