If you run a small Canberra business and have a website, chances are the thought may have crossed your mind if it’s worthwhile having a blog on your website? The short answer is absolutely! Writing blog posts on a regular basis is quiet an easy and inexpensive way to enhance your marketing efforts, help drive traffic to your site, and attract more prospective customers.
You may think that there are so many other more important things you need to do in order to keep your business running so quiet often writing blog posts is overlooked or not considered at all. Yet the benefits of having a blog on your small business website, if done cleverly and frequently can outweigh the perceived hassle of having to sit down and write 500+ words once or twice a month.
There are some very good reasons why it is in your best interest to add blog posts to your business website. Below I have listed at least 5:
Websites with blog posts tend to get more traffic than websites that don’t, but how does writing blog articles create this additional traffic? Blog posts provide an opportunity for you to write more in depth about your products and services, announce special deals & events and provide other helpful information which may benefit to your visitors.
Because you are posting regular content it is seen as being fresh content and that will be indexed by search engines particularly if you get links from other websites and blogs pointing to your blogs, thus contributing to your SEO efforts, so someone looking for tips or advice about the kinds of services you provide can entice people to read your blog posts. More visitors, means more opportunity for sales.
With each new visitor to your website there is an opportunity to create a new lead. Your blog posts might resonate with the reader and before you know it you’ve got a new paying customer! Perhaps they’re not ready to become a client, but at least you can offer this site visitor something useful without sounding like your trying to hard sell, and that tends to stick – in fact it is better to write in a slightly more informal style as this shows you are a real person, and conveys a sense of trust and expertise to the reader.
Expertise - means you need to be seen as an expert in your field, this applies to tradies & professionals as well.
Authority - means basically that you know your stuff well and can back it up with your years of industry experience and credentials/qualifications.
Trust - blog posts provide information about your industry trends, answers to questions, hints and tips. If you are providing valuable, useful advice within relevant topics, people will be more likely to want to do business with you.
The content you write in your blog posts should be sharable on social media via share icons and serves this purpose well. Write the content and add it to your blog, then share the post(s) on your own social media channels to help get more visitors to your website. If your content is really engaging then others may share it across their social media platforms extending the reach of your article even further.
You may find that your blog posts receive visitors because of your social media shares but the benefit of each article lives on long after the social media post is no longer visible. Each blog post you create effectively adds a new page to your website, and this growth will be seen by both visitors and search engines alike and builds further trust in your website and business. This is a pretty substantial return for a couple of hours of your time creating and sharing your blog articles.
Having a blog just makes good business sense. With not much effort and no financial cost, you can increase your website search engine rankings, build your credibility and increase the potential of new clients visiting your website.
