Local SEO helps businesses rank for location-based searches by optimizing your website, Google My Business profiles, reviews and citations. Voice search optimization tailors’ content for voice queries on smart devices. And core web vitals optimization improves page experience metrics like speed and interactivity. Though the specifics of SEO are always changing, having a multifaceted strategy that utilizes various types of optimization is key for long-term success and high rankings. Each area requires ongoing attention and improvement to keep pace with evolving best practices, user expectations and search engine algorithms. Here are the 3 types of SEO tactics that…
The text content on your website is the heart and soul of your online presence. Sure, the visual design matters, but without compelling copy, your site is just a pretty face with nothing to say. Your content is your chance to connect with visitors and tell your story. So, take the time to get your message right. With writing that draws readers in, you'll give them an experience to remember. And you'll give search engines all the juicy details they crave, so your site can rank for terms that attract your dream customers. Your copy has immense power to…
Every business owner is aware that cyber-attacks are on the rise but many still think that it won’t happen to them because their business is too small & that hackers are only interested in taking down larger companies. however, hackers pose a real and very serious threat to small business owners and their websites; any business website can be the victim of a cyber-attack. I can tell you this year alone I have recovered 4 hacked websites, with the common factor being weak passwords or a compromised Microsoft or Gmail account that was connected with their domain registration…
User experience, commonly abbreviated as UX, is made up of many elements that are crafted to facilitate positive impact and how your website visitors feel when they visit your website. You could say that UX is an analytical based metric that can be applied to a website as an important part of your marketing strategy. As a web designer in Canberra, I am aware that a seamless and enjoyable user experience is becoming an integral aspect of any online marketing strategy. Very soon the end users’ experience will win out over price, product and service as the most…
We expect our websites to be available 24/7 but every so often, websites go down and this should always be a concern to any business website owner. There can be many causes of why a website may experience downtime, but in this article I will cover the most common causes and how to prevent them. Downtime is when your business website is inaccessible i.e. an error message is displayed or the website is rendered unusable in some way and cannot perform its primary task for its end users or potential customers. Downtime can be detrimental to your…
How to Optimise Your Website for Disabled Users Optimising your small business website content for disabled users makes perfect business sense. This enables you to cater to a broader market audience while maintaining a positive brand image. There would only be a hand full of web designers or business owners that would ever consider implementing accessibility features on most small business websites. Some considerations of things that you can implement on your business website are listed below in the following sections, however you may find that your website is already very accessible if it addresses things like strong CTA…
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