Every business owner is aware that cyber-attacks are on the rise but many still think that it won’t happen to them because their business is too small & that hackers are only interested in taking down larger companies. however, hackers pose a real and very serious threat to small business owners and their websites; any business website can be the victim of a cyber-attack. I can tell you this year alone I have recovered 4 hacked websites, with the common factor being weak passwords or a compromised Microsoft or Gmail account that was connected with their domain registration…
User experience, commonly abbreviated as UX, is made up of many elements that are crafted to facilitate positive impact and how your website visitors feel when they visit your website. You could say that UX is an analytical based metric that can be applied to a website as an important part of your marketing strategy. As a web designer in Canberra, I am aware that a seamless and enjoyable user experience is becoming an integral aspect of any online marketing strategy. Very soon the end users’ experience will win out over price, product and service as the most…
We expect our websites to be available 24/7 but every so often, websites go down and this should always be a concern to any business website owner. There can be many causes of why a website may experience downtime, but in this article I will cover the most common causes and how to prevent them. Downtime is when your business website is inaccessible i.e. an error message is displayed or the website is rendered unusable in some way and cannot perform its primary task for its end users or potential customers. Downtime can be detrimental to your…
How to Optimise Your Website for Disabled Users Optimising your small business website content for disabled users makes perfect business sense. This enables you to cater to a broader market audience while maintaining a positive brand image. There would only be a hand full of web designers or business owners that would ever consider implementing accessibility features on most small business websites. Some considerations of things that you can implement on your business website are listed below in the following sections, however you may find that your website is already very accessible if it addresses things like strong CTA…
Website typography is an important aspect of small business web design but one that is sometimes overlooked. Whether you have decided to make some updates to your existing website to keep up with trends or have made the decision start a new website for your business in order to better your online presence you’re making a good decision. As advances in web design increase, it’s important to keep up to date. Your website’s visitors will expect your page to load and run smoothly without frustrations and hindrance’s. One of the best ways to make sure…
A Local Canberra Web Designer that listens An experienced Canberra web designer will know that your website is a tool through which you can reach your target demographic & customers, but will need some important information to help them deliver an effective website and devise a solid strategy. Whether you’re a long established small business or a start-up, you’re probably aware of the power of digital marketing as part of your business plan. You might be new to the realm of web design, or perhaps you’ve decided it’s time to give your current website a…
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